Invest in our natural assets and regions:

Funding for developments that will capitalise on our nature-based tourism identity, and transform the way Victorians and visitors experience our state

– $150 million for Stage Two of the Shipwreck Coast Masterplan
– $3 million for the Four Iconic Walks of Victoria (including the Falls to Hotham Alpine Crossing and Coastal Wilderness Walk Masterplans)

Currently, just 7 cents of every dollar spent by an international tourist in the state is spent in regional Victoria.

Building world-class, nature-based ventures are crucial to Victoria’s global positioning and highlight our state’s natural assets – a key expectation of today’s global travellers.

The Great Ocean Road is Victoria’s single biggest tourism attraction and the central feature of the Shipwreck Coast Masterplan – our campaign’s number one infrastructure priority. The Masterplan is a visionary program that will deliver $254 million in annual spending and create over 3,800 Victorian jobs. The project will reposition the Shipwreck Coast as a world-class tourism destination, and capitalise on the economic opportunity presented by the five million tourists who visit the region every year.

Completion of the Four Iconic Walks of Victoria strategy will create engaging and immersive experience that allow visitors to have an up-close connection with Victoria’s incredible natural beauty.

Support regional attractions and venues to drive visitation beyond greater Melbourne

– $43 million to support the Sovereign Hill Beyond 50 Project
– $28 million to implement Phase One of the Puffing Billy Masterplan
– $150 million to support the Geelong Convention Centre project

Funding key projects beyond metropolitan Melbourne will provide visitors with more reasons to visit regional Victoria, stay longer and spend more. The Sovereign Hill, Puffing Billy and the Geelong Convention Centre projects are critical assets to the success of the state-wide visitor economy and ensuring regional Victoria is at the forefront of tourism activity.

The Sovereign Hill Beyond 50 Project will deliver new infrastructure and attractions to enhance the visitor experience at Victoria’s treasured tourism icon, which contributes over $260 million to the economy and supports over 1,600 direct and indirect jobs.

Puffing Billy Railway is a cultural icon that generates $10 million for the Victorian economy each year. The Puffing Billy Railway Masterplan will ensure the heritage of the railway’s future by upgrading infrastructure and providing new high-quality services that transform the visitor experience, invite return visits, and increase overnight stays in the region.

The Geelong Convention and Exhibition Centre will position the region as a sought-after destination for business events, enhancing Victoria’s reputation as a global and national competitor for the events market. The project will deliver an economic impact of $350 million during construction, an annual $50 million boost to the regional economy, create 600 jobs during construction and 270 ongoing jobs.

Download our Factsheet