Enhance workforce training and skills:

Enhance workforce training and skills to service rising visitor expectations

Attract talent, upskill staff, and create satisfying career pathways in the industry.

– $5 million over three years to implement targeted strategies to attract talent, upskill staff, and create satisfying career pathways in the industry

As Victoria grows its investments in tourism infrastructure and business, we also need to grow our investment in people. The tourism industry employs over 214,500 Victorians which makes up over 7 per cent of the state’s workforce.

Almost 60% of Victorian tourism businesses have trouble recruiting staff; 40% experience difficulty in retaining staff; and over 70% have noted skill deficiencies in their business.

VTIC is calling for $5 million over three years to implement targeted strategies that will attract the best talent to the tourism industry. These strategies will promote careers in tourism and highlight case studies from across the industry to help people conceptualise career pathways and demonstrate the opportunities presented by choosing to work in tourism.

Additionally, increasing student subsidies for Diplomas in Tourism and Travel Management will ensure more students undertake a vocational path and enter the tourism workforce with full qualifications.

VTIC is also calling for the establishment of a joint Government-industry taskforce to examine recruitment, retention, training and career development in the tourism industry.

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